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Tech-savvy TV formats
Industry
TV Broadcasting
Area
IP development
Work
Format development, app development, tech piloting
Tech
Virtual studio, VR, game engine
Format development with a clever use of technology.
The Task:
Help a TV production company with limited resources to cut through the noise in the highly competitive market.
By focusing on interactivity and viewer engagement, we set on rethinking the creation process and managed to cut time-to-market by over 50%. As a result, TV formats were commissioned without pilots and optioned before the shows aired. One example of our tech pilots, TILT, a mixed reality game show shot with off-the-shelf VR equipment, was a global first. Joint project with Intervisio.
