Advisory

Advice and strategy development for creative industries and beyond

Advisory anchor

This Is How We Do It

We help businesses in their strategic actions with knowledge gained during 20+ years in the media & entertainment, advertising, and digital content industries.

Working with companies of all sizes, from start-ups to corporations & academia, we get assigned to longer-term roles, or project-based for bullet point needs.

Where needed, we complement our skillset with specialists commissioned from our international network.

Business Development

° Business model

° Value proposition

° Fundraising

° Brand & identity

° Communications

° M&A

We offer our clients tailored services for their strategic activities. Among other things, we can:

° help you in designing your value proposition

° reach out and connect with strategic investors

° apply for public and industry-specific funds

° refine narrative, brand, and visual identity, and stakeholder communication

° develop the investment case and associated presentation assets

Anchor BusDev

IP Development

° Content creation strategy

° Concept & format development

° Production partnerships

° Technical pilots & demos

We help creators and creative businesses develop new concepts and formats, and identify new opportunities for IP monetization.

We pilot practical use cases for emerging tech in our 'format lab', benefitting content producers and rights holders who seek to increase viewer/fan engagement.

We can also help to develop your content creation strategy and find the best production partners, having done so for online media, sports & eSports broadcasters, among others.

Web3 & the Metaverse

° Strategy

° Fan engagement

° IP monetization

° Virtual worlds

° Digital goods & merch

We cut through the hype, identify opportunities for your IP, and create an actionable strategy for Web3.

With onboarding sessions and creative sprints, we can guide you in creating engaging experiences in social gaming and virtual worlds, launching digital goods and merchandise, securing your blockchain domains, and more.

Sample assignments

Some of our previous projects.

Sound thinking

Business creation for an emerging technology

Business advisory and operational support for a deep tech audio startup. Value proposition design, go-to-market planning, pitch training, investor outreach, fundraising, communication, and more.

Tech-savvy TV formats

Format development with a clever use of technology.

The Task:
Help a TV production company with limited resources to cut through the noise in the highly competitive market.

By focusing on interactivity and viewer engagement, we set on rethinking the creation process and managed to cut time-to-market by over 50%. As a result, TV formats were commissioned without pilots and optioned before the shows aired. One example of our tech pilots, TILT, a mixed reality game show shot with off-the-shelf VR equipment, was a global first. Joint project with Intervisio.

Top-notch sports broadcast

Find the perfect match.

Appointing a team of specialists, we created the production brief for a complex sports broadcast project, with hundreds of televised events and thousands of hours broadcast during a multi-year assignment.

Based on our in-depth knowledge, we created a comprehensive analysis criterion for the client to help them select the best partner for their flagship project.

Blockchain bangers

Web3 toolbox for the entertainment industry.

A forward-thinking record company wanted to reach out to its superfans and find new ones. We created a toolbox for their 360° presence in Web3 - an approach that can easily be applied to other forms of entertainment.

Elements include tokenized music assets, blockchain-only releases with automated royalty splits, digital merchandise, and real-life benefits only accessible with a digital VIP pass.

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